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Anica Cortez Healing
A full project from brand strategy to live website for a therapist and massage therapist based in Portugal.
Starting from zero clarity on what the site should be, we worked through discovery, positioning, moodboards, wireframes, copy, and design before a single line of code was written.
The result is a structured platform that automates the client journey, reduces admin work, and lets Anica focus on the work she actually loves.
Starting from zero clarity on what the site should be, we worked through discovery, positioning, moodboards, wireframes, copy, and design before a single line of code was written.
The result is a structured platform that automates the client journey, reduces admin work, and lets Anica focus on the work she actually loves.
LIVE WEBSITE
LIVE WEBSITE
The problem
Anica is a therapist and massage therapist with a real practice and a growing client base.
But her online presence didn't reflect the depth of her work, and more importantly, it wasn't doing any of the heavy lifting for her.
Every potential client required manual back-and-forth: emails to understand what they needed, messages to explain the services, time spent answering the same questions over and over.
Booking a session was a process, not a click.
There was no clear positioning. No defined target audience. No visual identity that connected her services to something meaningful and memorable.
And no digital system that could qualify leads, guide people to the right service, and book them in, without Anica having to be in the middle of it.
The time she was spending on admin was time she wasn't spending on healing. That was the real problem.
But her online presence didn't reflect the depth of her work, and more importantly, it wasn't doing any of the heavy lifting for her.
Every potential client required manual back-and-forth: emails to understand what they needed, messages to explain the services, time spent answering the same questions over and over.
Booking a session was a process, not a click.
There was no clear positioning. No defined target audience. No visual identity that connected her services to something meaningful and memorable.
And no digital system that could qualify leads, guide people to the right service, and book them in, without Anica having to be in the middle of it.
The time she was spending on admin was time she wasn't spending on healing. That was the real problem.
Strategy & Reasoning
The Celtic spark changed everything
The project started as a brand strategy exercise before it became a website.
We defined her purpose, mission, and vision. We identified her target audience and how she could position herself distinctly in her market.
From there came moodboards, where the search for visual direction began.
Then something clicked: a Celtic-inspired visual language, tied to the natural elements she already used in her practice (Earth, Water, Fire, Air, Ether).
That discovery unlocked everything.
The aesthetics, the structure, the tone, the storytelling.
When the client saw it, something lit up.
The rest of the project grew from that moment.
The project started as a brand strategy exercise before it became a website.
We defined her purpose, mission, and vision. We identified her target audience and how she could position herself distinctly in her market.
From there came moodboards, where the search for visual direction began.
Then something clicked: a Celtic-inspired visual language, tied to the natural elements she already used in her practice (Earth, Water, Fire, Air, Ether).
That discovery unlocked everything.
The aesthetics, the structure, the tone, the storytelling.
When the client saw it, something lit up.
The rest of the project grew from that moment.
A quiz that does the work Anica used to do manually.
The strategic core of the site is a form that asks potential clients which element they most need to work on.
It's not decorative. It's functional: it qualifies the lead, helps the client understand what they need, and redirects them to the right service and booking page, without any involvement from Anica.
This replaced hours of manual discovery conversations and email exchanges.
The insight was simple: if you give people clarity upfront, they convert faster and with more confidence.
The form became the backbone of the entire conversion flow.
The strategic core of the site is a form that asks potential clients which element they most need to work on.
It's not decorative. It's functional: it qualifies the lead, helps the client understand what they need, and redirects them to the right service and booking page, without any involvement from Anica.
This replaced hours of manual discovery conversations and email exchanges.
The insight was simple: if you give people clarity upfront, they convert faster and with more confidence.
The form became the backbone of the entire conversion flow.
Storytelling first. Design as a consequence.
Before opening Figma, a storytelling framework was built to guide visitors through the site and help them recognise that Anica's offer was for them.
The wireframe and copy came from that framework. Design in Figma and development in Webflow followed as a natural consequence of the work already done.
Using Relume as a structural starting point accelerated the wireframing process.
Canva AI-generated illustrations were used for each of the 5 elements, adding a layer of lightness and visual personality without requiring a full illustration brief.
The osmo.supply testimonials slider and slider cards was integrated and styled to match the visual identity.
Before opening Figma, a storytelling framework was built to guide visitors through the site and help them recognise that Anica's offer was for them.
The wireframe and copy came from that framework. Design in Figma and development in Webflow followed as a natural consequence of the work already done.
Using Relume as a structural starting point accelerated the wireframing process.
Canva AI-generated illustrations were used for each of the 5 elements, adding a layer of lightness and visual personality without requiring a full illustration brief.
The osmo.supply testimonials slider and slider cards was integrated and styled to match the visual identity.
Solution
A visual identity rooted in nature, built around Celtic energy
The entire design was built in Figma around the Celtic-inspired visual direction discovered during moodboarding.
Each of the 5 natural elements (Earth, Water, Fire, Air, Ether) has its own visual expression across the site, paired with Canva AI-generated illustrations that bring lightness and character to each section.
GSAP animations using Webflow's native GSAP panel bring the hero section to life.
The result is a site that feels intentional, layered, and deeply connected to what Anica actually does.
The entire design was built in Figma around the Celtic-inspired visual direction discovered during moodboarding.
Each of the 5 natural elements (Earth, Water, Fire, Air, Ether) has its own visual expression across the site, paired with Canva AI-generated illustrations that bring lightness and character to each section.
GSAP animations using Webflow's native GSAP panel bring the hero section to life.
The result is a site that feels intentional, layered, and deeply connected to what Anica actually does.
The element quiz. From question to booking, without Anica in the loop
The centrepiece of the site is an interactive element quiz that identifies what a potential client needs to work on.
Based on their answer, they're directed to the corresponding service and straight to TidyCall to book a session.
No emails. No calls to figure out what they need. No manual coordination.
The entire intake process is automated.
Anica saves hours of admin per week, and clients arrive at their session already oriented and ready to work.
The centrepiece of the site is an interactive element quiz that identifies what a potential client needs to work on.
Based on their answer, they're directed to the corresponding service and straight to TidyCall to book a session.
No emails. No calls to figure out what they need. No manual coordination.
The entire intake process is automated.
Anica saves hours of admin per week, and clients arrive at their session already oriented and ready to work.
Built to grow with the practice.
The site was developed using a Relume > Figma > Webflow workflow, with TidyCall integrated for bookings and the Osmo.supply testimonials slider aligned to the visual design.
The project was built iteratively, learning together with the client what worked best for her specific audience.
Every decision, from structure to copy to layout, was made to serve the client's journey first, and to reduce Anica's operational load second.
The site was developed using a Relume > Figma > Webflow workflow, with TidyCall integrated for bookings and the Osmo.supply testimonials slider aligned to the visual design.
The project was built iteratively, learning together with the client what worked best for her specific audience.
Every decision, from structure to copy to layout, was made to serve the client's journey first, and to reduce Anica's operational load second.
Tools used
Tools
Purpose
Figma + Relume
Design & wireframing
Webflow
Build & CMS
GSAP (Webflow native panel)
Animations
TidyCall
Session booking integration
Canva AI
Element illustrations
Osmo.supply
Testimonials slider & mobile cards slider
Weglot
Translations Portuguese - English
Google Search Console
Analytics & SEO tracking
Results
Next Project
Let's make it happen
Your next website deserves more than a template and good intentions. Let's build something that actually works.